The SIN Eyewear journey began back in 2011 with a simple idea to create a quality sunglass brand, inspired by the coastal lifestyle. Since then the brand has grown throughout Australasia and offers a range of TR-90 and premium acetate sunglass styles, in Men’s and Unisex shapes. SIN has a dedicated team of sports and lifestyle advocates that we live vicariously through in the disciplines of surfing, motocross, skating, water-sports, and photography, to name just a few…

The SIN team lives and breathes the outdoor lifestyle, encompassing the core values that are truly authentic to the SIN brand, and for that, we aim to support our grassroots groms all the way through to the sponsored SIN team riders.