🔆🕶️ Signature Marketing are NZ’s leading distributor of wholesale sunglasses 🕶️🔆

Wholesale sunglasses NZ

We help New Zealand retailers, petrol & convenience stores, tourism outlets, and sports retailers stock the sunglasses their customers actually want to buy – combining on-trend styles, proven sales performance, and trusted wholesale brands.

Styles that sell! Curated ranges proven to increase sales
Dedicated Product Managers tracking trends and demand
Multiple brands to suit every retail environment
Safety-tested, high-quality sunglasses

Browse our Sunglasses Brands

Getting Your Sunglasses Range Right Shouldn’t Be a Guessing Game

We’ve helped hundreds of New Zealand retailers build profitable sunglasses displays – from petrol and convenience to pharmacy, tourism, lifestyle, and sports stores. No overcomplicated ranges. No slow-moving stock. Just proven styles, seasonal rotation, and expert guidance from people who understand what sells in your environment.

Our team manages everything from product selection to vendor refill services, ensuring your stands stay full, fresh, and optimised for maximum sales – all year round.

Why NZ Retailers Choose Our Wholesale Sunglasses

Safety & Quality Assured

All sunglasses comply with AS/NZS 1067 standards and are independently tested – giving retailers and customers confidence in quality and eye protection.

Nationwide Vendor Refill Service

You don’t have to do ANYTHING! Our reps are on site at least every 3 weeks to replenish and change out stocks, and keep your display stand looking great.

Fully Customised Stock Rotation

Your rep will pay close attention to which styles sell best at your specific store and location, and will continually adjust your stock mix to give you a sunglasses range that really sells.

A Brand for Every Retailer

From grab-and-go impulse buys to lifestyle and performance eyewear, we offer brand options tailord to different customer demographics and retail environments.

Wholesale Sunglasses Brands for Every Retail Environment

We supply a portfolio of sunglasses brands designed to perform across multiple retail sectors – from high-volume convenience stores to tourism, surf and lifestyle, pharmacy, grocery and sports retailers. Each brand is positioned to meet a specific customer demographic, price point, and style preference.

Zephyr is New Zealand’s best-selling convenience sunglasses brand.

Designed for petrol & convenience retail, Zephyr delivers on-trend styles (including the Kiwi favourite black wrap) at impulse-friendly price points of $20, $30, and $40.

Ranges include Fashion, Lifestyle, Drivers, Polarised, Safety, and Recycled. The Zephyr range has styles to suit everyone!

View Zephyr

SIN is a surf and street lifestyle eyewear brand inspired by coastal culture.

SIN appeals to younger trend-driven customers, and is ideal for surf, skate, and lifestyle retailers. SIN Crew sponsorships of surf, skate and music personalities boost brand reach with SIN buyers. The majority of SIN styles are made from recycled materials, to support a better future for both eyes, and oceans. Price points include $69, $79, and $89

View SIN

Black Ice is a trusted sunglasses and accessories brand with decades of retail success.

Featuring grab-and-go styles designed for high-foot-traffic environments such as pharmacy and travel & tourism outlets. Seasonal stock rotations ensure sales in any weather.

Black Ice ranges include fashion sunglasses as well as headwear and reading glasses.

View Black Ice

ARC sunglasses are specifically designed for sports.

All ARC sunglass styles are designed to stay secure no matter what you’re doing.

Polarised lenses reduce glare, and lightweight frames mean you won’t even notice you’re wearing them. Larger lens coverage protects your eyes from wind and rain, and an oleophobic lens coating repels sweat, oils and fingerprints.

View ARC

Ready to stock sunglasses that actually sell?

Talk to our team about building a tailored wholesale sunglasses range for your retail environment. We’ll recommend the right brands, stands, and product mix to maximise your sales.

Enquire about Wholesale Sunglasses

🔆🕶️ All wholesale sunglasses supplied by Signature Marketing comply with AS/NZS 1067 eye protection standards and are independently tested for UV protection and optical clarity 🕶️🔆

Why Partner with Signature Marketing for Wholesale Sunglasses?

Signature Marketing is a leading wholesale distributor supplying retailers across New Zealand with high-performing sunglasses and more – including tech accessories, reading glasses, toys and other merchandise.

Our multi-brand wholesale sunglasses portfolio spans fashion, lifestyle, and performance eyewear, allowing retailers to tailor their offering to their customer demographic, price point, and retail environment.

All sunglasses supplied by Signature Marketing are independently tested to comply with AS/NZS 1067 standards. While sunglass compliance is voluntary in New Zealand, our testing ensures proper UV protection, optical clarity, and safe lens performance – giving customers greater eye protection than many low-cost alternatives on the market.

Our wholesale ranges cover every major product category, including fashion and retro styles, polarised and driving sunglasses, safety eyewear, sports performance frames, and sustainable recycled options. Seasonal product rotation keeps displays fresh and aligned with consumer demand year-round.