SIN sunglasses
SIN is a surf and street lifestyle eyewear brand inspired by coastal culture and built for customers who live outdoors.
Founded in 2011 and born by the ocean in Burleigh Heads, SIN has grown throughout Australasia, offering premium-quality sunglasses designed for younger, trend-driven consumers. The brand blends authentic coastal energy with durable construction and accessible price points.
Ideal for surf, skate and lifestyle retailers, SIN delivers strong visual merchandising appeal with proven brand credibility.
Premium materials, built to be worn
SIN sunglasses are crafted using high-quality materials designed for comfort, durability and performance.
- Lightweight, flexible TR-90 frames
- Hand-crafted premium acetate styles
- Scratch-resistant lenses
- Polarised lens options
- 100% UV protection (AS/NZS compliant)
Designed for active lifestyles, SIN frames are lightweight, impact-resistant and built to handle everyday wear.
Coastal DNA. Authentic Culture.
SIN is deeply connected to surf, skate and outdoor culture. Through SIN Crew sponsorships across surf, skate, motocross and music, the brand maintains strong grassroots credibility and consistent exposure within its core demographic.
This authenticity translates directly to retail appeal, particularly in stores servicing coastal communities and youth-focused markets.
Accessible Premium Pricing
SIN offers strong perceived value within accessible retail price points of $69, $79 and $89.
This positions SIN comfortably above entry-level convenience eyewear, while remaining attainable for lifestyle customers.
Sustainability with substance
Born by the ocean, sustainability is central to the SIN brand.
The majority of SIN styles are now produced using recycled materials, reducing environmental impact without compromising quality or durability.
Through its partnership with Great Barrier Reef Legacy, SIN contributes to marine conservation initiatives and supports a better future for oceans and communities.
Retailers can easily identify recycled styles through dedicated labelling, helping customers make conscious purchasing decisions.
Why Retailers Choose SIN Sunglasses
🔆🕶️ SIN sunglasses are part of the wider wholesale sunglasses range available from Signature Marketing 🕶️🔆
Interested in stocking SIN Sunglasses?
Great choice! SIN is a rapidly growing lifestyle brand with a cult following in the youth market. Fill in the form below, and we’ll be in touch to chat about your options.
Enquire about SIN Sunglasses
Interested in stocking SIN sunglasses? Tell us a little about your business and we’ll be in touch to discuss your options.