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Full service modelAward-winning serviceQuality productsInnovative approach
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About Signature Marketing NZ

Our focus is to provide our customers with a high standard of product, innovation, and ultimately increase your sales.

Signature Marketing NZ has a strong background in general merchandise and industry knowledge – our leadership team has over 30 years of industry experience combined. We share resources with our sister company in Australia, which has been trading since 1994 and is Australia’s largest general merchandise supplier, and winner of GM Supplier of the Year for the past 8 years running at AACS.

Market Leaders

Exclusive suppliers of apparel products to over 90% of the NZ petrol and convenience market. In addition, Signature Marketing also supplies over 90% of the NZ tech category within this channel.


Winners of “Best Head Office Medium Supplier” at 2015, 2016, 2018, 2019 and 2020 NZACS awards. Coalface “Best Head Office Supplier Overall” 2018, and in the top 10 suppliers for the last 5 years.

National Coverage

All our product categories are available throughout New Zealand. Our team of industry-savvy sales representatives provide a vendor refill service from their customised vans.

Manufacturing and Quality Control

Combined with our Australian sister company, our buying power is substantial and so we enjoy long-term sustainable relationships with multiple factories. We demand social compliance of our factories, including zero tolerance for child labour.

All our proprietary products are quality control batch-tested in the factory. While there is no compulsory standard for sunglasses in NZ, we ensure that each of our sunglass brands is independently tested to comply with Australian standards AS/NZ 1067.1-2016 – so you’re guaranteed a better quality product than most other sunglasses available in NZ.

Our WalknTalk and Fuse Phone Accessories are manufactured in Apple-approved factories, and all Lightning products are MFI (Made For Apple) Certified. Each of the 240v products undergoes further compliance testing to meet local standards and give the retailer and consumer peace of mind.

Designed to Increase your Profit

Signature Marketing NZ prides ourselves on providing an innovative, customer-centric model that will ultimately increase your profit.

Everything we do – from design, manufacturing, importing, distributing and marketing – is designed to ensure that our products sell well through your outlets.┬áSome of the key Signature differences include:

  • Seasonal rotation of product, so you’re never left with out-of-season items in your store.
  • Monitoring customer demand and fast removal of slow-moving lines.
  • Full-service vendor-refill – your staff don’t need to do anything, we’ll clean and restock the stands for you.
  • 100% DIFOT.
  • Best in Class packaging and point of sale materials for our products

What are you waiting for? Get in touch to find out how Signature Marketing can increase your profits:

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